A Leap Forward (HRFM BDG)

Soon, Hard Rock FM Bandung will Leap Far Forward.
What has been planned and progressed to reach reality could forever alter the face of
Hard Rock FM Bandung.
While partners are pushing efforts and raising prayers, the effect on such changes has to be analyzed.

What Would Happen?
Is it possible for Hardrockers to eject?
Is it possible for Hardrockers Turn to Hate?

The answer of course is dependent on the Treatment
For real HardRock FM Bandung wouldnt wanna lose listeners
So in order to retain them, the treatment of the project has to win their heart
Here are stuffs that would retain them

1. Good Music (The heart of a radio station)
2. Good Prizes (The True Ear candy)
3. Real Feel Benefit (Program's Tools to earn segmentation).

Now, a Program designed TailorMade for the Project has to have all 3 elements.
Once it is settled, time to designed the timeframe.
Details incl. WHEN and WHERE has to be decided.

Considering Hardrockers lifestyle combined by the needful things of clients, Program has to Run EVERYWEEK and be Blowed every MONTH. At least this settles the WHEN part.

WHERE could be answered by probing on where do Hardrockers Mobile's the most.
1. Place they go to work
2. Place they Dine in
3. Place where they listens everyday to Hard Rock FM Bandung.

Once the formula is acheived, we'll get both our and clients stepping stone.


The above are scratches.
Time to start for sketches