Counting Down the Days

As it gets closer, REF BASKETBALL CLOTHING's 1 st STORE is making me pumped up
Im so ready to roll with this.

Through out the year i read a lot of books and articles:
Manajemen Pemasaran 1 / Philip Kotler
Buzz Marketing
Buzz Marketing with Blogs for Dummies
SPIN Selling
How to Start Business for Young Entrepreneurs
Promotional Marketing that Really Works
Business Week
Fortune
Warta Ekonomi
SWA
Business Review
Most of the Books i read wasnt even bought.
I go to the bookstores, QB and Kinokuniya bringing my pen and my notepad.
I took one book from the shelves, sat on a couch, read and taking notes.
Im learning for free
:)

I mean come on! Most of those books are expensive.
I dont have the luxury to buy books, i'd rather give my money to my mom, dad, sis, bro and future wife :)

I also watched The Apprentice 1st season over and over again. Looking it as a 13 episode MBA

So now im packed with knowledge and ideas.
My hands are sweaty dying to have a taste of the streets
I wanna perform
I wanna work on my business

I know im probably the only one having enough time to do all those things i did
To think how i think.
Some are distracted on other things
Things that are equally important.
I dont blame em
I'll help em
They can work at ease and not worry cause i'll bang up so hard and work on our success.
They'll have their report on the table.
And a Fresh Coffee :)

I have this idea of using Buzz Marketing to help Boost REF Store's Sale
REF has to has a Market Tease, something that'll make cutomer intrigued and buzz about us
I thought that we had to be very close to our cutomers in giving away messages. Its had to be very personal
Something that's on their own premises, within their circle of comfort.
The customers onlybelieve in self experience.
So i developed and idea of using SMS Chains as a way to Spread news. Those that recieved a message from REF (or forward unto) gets a fair 20% discount.
Another way is using E mails. Similar to the SMS methode, I'd chain the E Mail and ask the recipient to forward the mail to another 10 person. One of those e mail address was our own, so that it would bounce back to us and we'd know who has been sending / forwarding to more 10 e mails.

Every 10 emails = 20% discount / item
So that means if someone send it to lets say 30 e mail address, he/she deserves a 20% discount on 3 items. not bad huh?

Its a win win thing, i'd get my message and promotion, they'd have their discount, more people buying our products, and more people will be wearing it.
And when you have a lot of people wearing REF, its a means of Promotion itself!!!

To Top it all, im gonna Burn my Potential buyers's mind with BTL and ATL
Radio Adlibs and Spots are going to dominate on 2 of the best radio in the city and Flyers are to be handed on every possible place we can think of.

The idea is mass promotion!

They check their SMS, theyd find REF
They check their E Mail, theyd find REF
They listen to the radio they'll find REF
On the streets and at their hands they'll see REF

After that, its down to Marketing.
I've a plan ready to implement.
Its a sweepstakes/ games kinda thing
Everyday REF Store is going to have theming.
Different them each month with different Marketing Program
Design to raise traffic in store.
Hope its gonna work.

SO...
LETS GET TO WORK!