Creating events for Clients...

That is what REF is currently (trying) to do with the help from CATO a Sport Event ORganizer.
But after months of working, hundreds of hours meeting, countless minutes wasted on creating the perfect one, the client finally disapprove.

Here's the funny part.
The disapprove everything that they we're asking from us

1. They complained about the budget. Which was originally low (5 hundred million) but became big when they started to ask for more promotion. Which jumped to about 1.5 billion).
And then they ask for a Big Bang opening, liked the concept we were giving and the budget jumepd high to a bout 2.5 billion.

Suddenly they say, "I want an event that'll cost me 5 hundred million"
Im like "Helloo - ooo?"

2. We went and forth numerous times. Maybe more than 6 times. Along the way the both of us (REF and client) created together a concept which we finally name 3KINGS.
And then after like 3months of working, suddenly they say
"We wanted a concept that is more Sales oriented instead of Branding oriented"
We're like "DUH!? Where were you all those 3 months? Why wait till the final dicision day and say things like this?"

The thing is
REF Basketball Clothing performed EXCELLENT.
We are always on time. Often times early.
We were NEVER late. On deadlines or on meetings.
We busted our ass creating all this.
The client on the other hand is ...
Disapointing.
Confusing.
Didnt perform well.
I think they even fail.
Fail to convince their Bosses in supporting the event.

But hey, we know better.
REF knows what to do.
We aint hurt.

AS long as there are possibilities for us to still make events, we'll do.
They gave us markings now. Targets. Focus.
That's good.

But we're also smarter.
Now we have lotsa choices

1. We'll revise the 3KINGS concept. So that all those hardwork wouldnt just go down the drain.
2. We are in a position to create new, so we'll create new. A concept that would fit client's expectation.
3. We can go the another branch. The one in Bandung. No attachments now, we're free to go elsewhere. So we'll do it.

Maybe some will ask:
"Why do you keep going?"

Well, its simple:
"Its' worth it"


Its worth the money profit
Its worth the experience
Its worth the awareness
Its worth a lot.