Nobody said its gonna be easy

I told Marino once
"Company that have closed and fold, is not because of bancruptcy.
not because lack of profit
lack of money
its because the lack of guts and heart."

The late Peter Drucker once said
"When you see a succesful company, you know someone one day made a brave decision"

Everything i planned (which you can read on previous blogs) didnt really worked out as planned.
REF is still having problems
I cant really indicate wether the problem is people not knowing who we are which means its a n Awareness problem, or maybe people are aware but choose not to shop at REF which makes it a Preference problem, or people knows REF, chooses REF but is not encouraged to buy and makes it a Marketing problem.

I have to look it thoroughly.
I have to think it through.

Right now it's a fog ahead of me.
I can see answers across, yet i cant see it clearly.
Should i wait, or run across?

No body said it's gonna be easy

:)