Creating events for Clients...

That is what REF is currently (trying) to do with the help from CATO a Sport Event ORganizer.
But after months of working, hundreds of hours meeting, countless minutes wasted on creating the perfect one, the client finally disapprove.

Here's the funny part.
The disapprove everything that they we're asking from us

1. They complained about the budget. Which was originally low (5 hundred million) but became big when they started to ask for more promotion. Which jumped to about 1.5 billion).
And then they ask for a Big Bang opening, liked the concept we were giving and the budget jumepd high to a bout 2.5 billion.

Suddenly they say, "I want an event that'll cost me 5 hundred million"
Im like "Helloo - ooo?"

2. We went and forth numerous times. Maybe more than 6 times. Along the way the both of us (REF and client) created together a concept which we finally name 3KINGS.
And then after like 3months of working, suddenly they say
"We wanted a concept that is more Sales oriented instead of Branding oriented"
We're like "DUH!? Where were you all those 3 months? Why wait till the final dicision day and say things like this?"

The thing is
REF Basketball Clothing performed EXCELLENT.
We are always on time. Often times early.
We were NEVER late. On deadlines or on meetings.
We busted our ass creating all this.
The client on the other hand is ...
Disapointing.
Confusing.
Didnt perform well.
I think they even fail.
Fail to convince their Bosses in supporting the event.

But hey, we know better.
REF knows what to do.
We aint hurt.

AS long as there are possibilities for us to still make events, we'll do.
They gave us markings now. Targets. Focus.
That's good.

But we're also smarter.
Now we have lotsa choices

1. We'll revise the 3KINGS concept. So that all those hardwork wouldnt just go down the drain.
2. We are in a position to create new, so we'll create new. A concept that would fit client's expectation.
3. We can go the another branch. The one in Bandung. No attachments now, we're free to go elsewhere. So we'll do it.

Maybe some will ask:
"Why do you keep going?"

Well, its simple:
"Its' worth it"


Its worth the money profit
Its worth the experience
Its worth the awareness
Its worth a lot.

"E + Rct = Res !!! "

That is the math of life.

E is Events
plus
Rct which is Reaction
equalls
Res which stands for Result.

Event + Reaction = Result.

Lemme ask u a question, How do you control events?
Im talking about events which occured in your life.
Life, deaths, accidents, economical or political mayhem, the new president, war, and the list could go on.
How do you control that?
Answer is, you cant.
God, controls that. That is life.

And how do you control Result?
How do you make sure that what ever happens in the future for you, is exactly like you wanted it to be...

You cant.
God has something to do with that.
That is life.

Now REACTION.
That's where we can play.

WE decide what we should react from the events that happens in our life.
Our reaction, has something to do with the Result.

If we reacted slow, the results would be different than if we have reacted fast.
If the events in our life turns out that your business fails you.
How do you react?
Would you weep and decided that maybe business isnt just for you?
Or would you stand up, and start over again?
How do you react?

The Result, would reflect your reaction.

So how do you win in life?

React.
"E + Rct = Res !!! "