Lack in the Business... / REF

There is one thing important that's missing in my business.
something i learned wat back when i was reading Kartajaya's "Marketing In Venus"
You can have the Best Design in the World
Manufactured by the best people with the best Technologies
Have the cheapest price
The wittiest promotional campaign
The perfect Marketing Strategies
Yet if you cant DISTRIBUTE right
No one will ever buy it

REF Basketball Clothing had looks that are interesting
In the near future, it looks is gonna get even more delicious
REF had the lowest price in terms of Basketball Clothing all around Indonesia
REF had the right Marketing Strategies they need as for now
Even though Promotions and PRoductions are two vital spects need to be taken care of,
but Distribution has been a problem from day one.

Distribution is an activity of getting the products to the market.
That has been very very weak
and the roots of it is, INCONSISTENCY.
Inconsistency in terms of words and doings

REF needs to uncerstand that no one would buy their products unless people can have a grip of it.
All that's left is, products stacking up unsold

REF has to do something very quick and very bold to make the product distributes well